Ever wondered how much a gym makes when you swipe your Multisport Card? While fitness enthusiasts enjoy the benefits of a variety of gyms and wellness centers, many don't realize how profitable the Multisport Card program is for the gyms themselves. Let’s take a closer look at how gyms earn from the Multisport Card and whether it’s truly worth the partnership. For more details on how much gyms make, check out karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is an employee benefit card that provides access to a wide range of gyms, pools, and fitness centers, typically at no cost to the user. For a small monthly fee, which is often covered by employers, users can visit participating gyms as many times as they like. The system is convenient for users, as they can enjoy flexibility without the need to sign up for multiple memberships.
But how do gyms benefit from these free visits? Let's find out.
Why Do Gyms Participate in the Multisport Program?
You might wonder why gyms agree to let cardholders in without charging them the full membership fee. The main reason gyms join the Multisport program is for visibility and the increased foot traffic it brings. By participating, gyms gain access to potential new customers who may not have discovered their facility otherwise.
However, gyms don’t make the same revenue per visit as they would with regular paying members. Instead, they get a small payment each time a cardholder checks in.
How Much Do Gyms Earn Per Visit?
On average, gyms earn between 5 and 10 PLN for each visit made by a Multisport member. This amount is significantly lower than what a typical drop-in visit would cost—20-30 PLN. If a Multisport member visits every day, the gym could earn between 150 and 300 PLN per month from that individual. In comparison, a regular membership would cost significantly more.
The Costs Associated with Multisport Users
Every visit by a Multisport cardholder comes with costs for the gym, including utilities, maintenance, and equipment wear and tear. With more visitors, the gym's overhead increases, and equipment can deteriorate more quickly, adding extra costs for repairs and replacements.
Comparing Multisport Visits to Regular Members
To understand how much gyms really make, consider a gym with 1,000 Multisport visits per month. At 7 PLN per visit, that’s 7,000 PLN in revenue. However, compare that to having 100 regular members paying 100 PLN each, which would generate 10,000 PLN in revenue. Regular members not only contribute more financially but also tend to visit less frequently, reducing strain on the gym’s resources.
The Benefits of Partnering with Multisport
Despite the lower earnings, there are still several advantages to participating in the Multisport program. It brings in new potential customers and increases the gym’s exposure. The increased traffic could also lead to word-of-mouth referrals and an enhanced reputation.
Moreover, gyms can find creative ways to generate additional revenue from Multisport users, such as offering paid services like personal training or selling merchandise.
Challenges Gym Owners Face
While the program provides foot traffic, many gym owners find that the income per visit is not sufficient to cover the operational costs, especially when the gym gets crowded. Overcrowding can lead to dissatisfied regular members who may feel that their gym experience is compromised.
Can Gyms Negotiate or Opt-Out of the Multisport Program?
Although gym owners can try to negotiate better rates with Multisport, smaller gyms often lack the leverage to secure a higher payout. Additionally, opting out of the program means losing the valuable exposure and traffic that the Multisport card brings. As a result, many gyms stay in the program, despite the low earnings per visit.
Conclusion
The Multisport Card offers great value for users, but gym owners must weigh the pros and cons of participating in the program. While it brings in additional traffic and visibility, the financial rewards are often lower than expected, especially when factoring in the increased operational costs. Ultimately, gyms must understand the financial implications and look for additional ways to monetize their offerings to make the partnership more worthwhile.